Most franchise owners face challenges while developing and promoting their brand consistently. As there are several franchisees in your niche, it is difficult to safeguard your reputation. Many franchises do not depend just on offline marketing channels like PR and advertising. They try to leverage the power of social platforms to promote businesses.
A properly managed social media marketing campaign helps franchisees to attract several customers. You need to create a custom SMM strategy to get the desired result.
Use social platforms for sharing brand stories
Create a highly compelling narrative that reveals the journey of your franchise business. You can post content that documents the origin and development of your franchise. It is also essential to talk about the vision and values of the brand. For instance, you can show your franchise culture by displaying video-based interviews with founders. With infographics, you can depict the milestones of your business.
Never overlook branding guidelines
Most franchisors have developed guidelines and rules for franchises. You have to focus on the branding rules while running a social media campaign. With visual content published on social media sites, you can catch the attention of potential customers.
Choose the right social platforms
You can focus on multiple social networks to promote your franchise business. Still, which social platforms are perfect for your business needs? If you want to make a visual display of your services and products, connect with potential customers through Instagram. Use hashtags and location tags to make your content accessible to them.
But, if you like to develop a professional connection with entrepreneurs, use LinkedIn strategically and efficiently. To build trust and gain a larger customer base, choose Facebook.
Develop localized content
The social content you have created must improve your franchise’s position in the local community. For instance, you may post updates about participation in charitable activities and local events. Your social media content should be more relatable. It will help you drive more foot traffic to your business. So, create localized content and publish it on social platforms.
Invest in targeted social ads
Although organic marketing campaigns through social media are important, run PPC ads. The paid advertising campaign will improve your reach. Facebook, LinkedIn, and other social platforms allow you to refine your targeting options. Your advertising efforts will bring better outcomes if you run a targeted campaign.
Monitor the SMM campaign’s performance
Based on your franchisee business’s goals, you can measure results. For instance, check the average time to respond to social enquiries. You can also monitor the reach of your franchise business. An analytical tool allows you to determine the engagement rate (the number of comments and likes). You will learn about your audiences using various tools.
So, you can now look for top franchise opportunities and promote your business on social platforms. SMM is a cost-effective way to develop your business. There is no need to invest a significant amount in traditional advertisements. Use the funds for content creation and social media management, corporate tax accountant in toronto.
